The causes of the wage gap between men and women in the United States Research Paper

The causes of the wage gap between men and women in the United States - Research Paper Example Recent statistics show that a typical American female employee working full time gets an estimated 77 cents for each dollar paid to a male worker. This implies that women make approximately 77 percent of the wage earned by men working the same duration of time. The latter statistic is annual, while weekly data places this estimate at about 82.1 percent. Irrespective of the varying nature of the statistics, the irrefutable fact is that there is significant inequality between men and women in terms of wage allotment. The gender-oriented wage disparity has spurred interest among scholars and other stakeholders, to determine its possible causes. This paper provides insight into the wide array of causes of compensation inequality between the two sexes put forth by various scholars. Various approaches have been utilized by researchers to determine causative factors of the gender wage gap. Key among these approaches is multivariate statistical analysis, as well as, focused analysis of statistics. The former examines multiple variables to estimate the extent to which a combination of factors contributed to the general wage gap, while the latter examines specific determinants of wage adjustment aimed at catering for cost differences associated with various workers. From the multivariate perspective are possible causational factors like widespread discrimination in the American labor market, as denoted by scholars like Ruiz and Rivera (2009), as well as, occupational disparities pointed out by Boraas and Rodgers (2003). These and other potential causes of the gender compensation gap are addressed in detail in the subsequent subsections. Judging from trends in the work environment, women and men have opted for notably distinctive occupations. Consequently, the proportion of female workers varies significantly among diverse occupations. Various terms have been utilized by researchers to characterize this tendency including occupational sorting,

Enviromantal analysis Essay Example | Topics and Well Written Essays - 500 words

Enviromantal analysis - Essay Example The access to natural resources takes care of a wide range of critically relevant concerns in relation to the project which would cover the political, economic and environmental aspects. It has been evidently proven that there is an ethical and sustainable exploitation and sharing of natural resources by the indigenous population. Their approach towards these resources is very much environmental friendly as well. Thus communities depend on these natural resources environmentally and economically. One of the threats persisting in the implementation of the project is that this may limit or even totally prevent the access of the local community on these natural resources. This would serve as a political incorrectness of the project. Ethically, the resources are to be owned by the local population and the communities that had inhabit the place. The project holds the threat of denying this right to them. A possible way of addressing this problem is by ensuring local participation. The local people must be made aware of the potential benefits of the project. Employment possibilities must be generated for them. They must be convinced on the environmental, political and economical feasibility of the project. The initial discussions must include representatives from the local population. A project of massive level would involve displacement of the local population. They would loose their shelter and mode of living. The denial of access to the natural resources which they depended on would affect the sustainability of the population. This would moreover create a state of social insecurity among the people as well. A proper backup system for the reestablishment of the displaced communities must be ensured. Their capacity building and involvement in the project workforce would address the issue to a major extend. So as to compensate the direct economic loss in terms of access to livelihood systems, shelter, land and other resources, the victims must be properly

Marketing Plan for a Business Plan Proposal - Entrepreneurship Course Essay

Marketing Plan for a Business Plan Proposal - Entrepreneurship Course - Essay Example Later, â€Å"The Track Tablet† company can expand into broad geographical areas. 1.2 Product Strategy Anything that is received by a person in exchange for the money that is paid by him is a product (University of Texas Arlington, â€Å"Product Decision†). The product has been designed to permit the guest to make use of the hotel services such as the room service, book spa appointments, enjoy the concierge services, restaurant reservation and order the taxis. Renting of the movies, virtual library, and downloading of the newspapers and magazines will also be possible. However, it has to be mentioned that the product will not replace the reception and human contact since it is the key for success in the hospitality sector. 1.3 Pricing Strategy Pricing can be considered as the most vital aspect of any marketing plan. However, it is vital to keep a watch upon the pricing strategies since the business environment is volatile. In addition to this the move of the competitors need to be gauged. Pricing of the new product needs to consider various aspects to remain competitive (Cravens, W. C. & Piercy, N. F., â€Å"Strategic Marketing†). Initially, it would be better for â€Å"The Track Tablets† to adopt the penetration pricing strategy. ... Strategy Distribution strategy is considered to be one of the vital aspects of marketing that tends to identify the marketing activities that need to be followed by the companies in order to deliver the products to the customers of the firms. Decision regarding the warehousing, choice of the marketing related channels, order processing and inventory control need to be considered (Boone, L. E. & Kurtz, D. L., â€Å"Contemporary Business†). Initially, the product will aim at providing the services to the higher luxurious hotels. After a certain period of time when the product gains awareness amid consumers, it will be beneficial to introduce the product towards the less luxurious hotels. The product will be provided at a few chains all over the world. A few intermediaries can be employed in order to distribute the product to the target market of the world. Intermediaries can assist in smooth flow of the product and thus can reduce the time gap between the consumers and the produ cers. 1.5 Advertising and Promotion Initially, the focus of the advertising campaigns will be upon targeting the high luxurious hotels. The campaigns will assist in gaining awareness among the target customers. Since the products are quite complex in nature and requires investment, it would be prudent for the marketers to send the products for test marketing. The products will be distributed at a few selected hotels that aim at providing their guest with a different experience. This will assist the company to learn the reaction of the customers towards its products. Test marketing will provide the company with the abundant of information. Later, the product can be made available to the customers requiring it (Graham, H. & Et. Al., â€Å"Marketing Strategy and Competitive Positioning†). Through

Definition essay You Pick Example | Topics and Well Written Essays - 500 words

Definition You Pick - Essay Example During this time there were numerous protests and people of a certain political persuasion demanded to â€Å"Ban the Bomb.† People felt that WMDs—especially nuclear weapons—were a kind of genie let loose from a bottle. Once loose, every country would develop nuclear weapons and everyone would hold everyone else hostage. These fears were heightened when both India and Pakistan developed nuclear weapons about 10 years ago. And when North Korea declared itself a nuclear power three years ago. Fear of a nuclear Iran continue to dominate American and Israeli foreign policy. But there is more to weapons of mass destruction than nuclear weapons. There are chemical and nerve agents, there are biological agents such as plague and anthrax. Many governments are known to maintain WMD programs and they are part of many militaries’ attack plans. On the flip side, there are many treaties in place to block their use but some countries stockpile them and use them as a deterrent. They have been used in the First World War (mustard gas), the Second World War (the bombing of Hiroshima and Nagasaki), and when Saddam Hussein used them against his own people (the Kurds), as well as in many other instances. The term entered the public domain in a very significant way during the Iraq War, when the American government said Saddam possessed WMDs and that was the main reason why they would have to invade Iraq. It was, however, very hard to finds these weapons in Iraq in the end. There were great debates at the time about whether he had an active program or whether he had dismantled it. In fact he had had a program in the past and had dismantled it, but had told everyone publicly that he still had it in order to deter his enemies. Because of the terms salience in the debate about the Iraq War, weapons of mass destruction was named word of the year in

Viral Marketing and Social Networking Thesis Example | Topics and Well Written Essays - 750 words

Viral Marketing and Social Networking - Thesis Example , the observation of covering ones nose or mouth when sneezing becomes critical for the major prevention of mucus fluid getting to others because they can be infected by the influenza virus. In our discussion here, no infection is being passed on through marketing, but we are trying to gather more knowledge through expounding on the term to get a better understanding of its meaning. Marketing on the other hand, is passing of information about products available for sale to customers at a time with the aim of creating value. Thus, viral marketing can be described as the passing of information in a large quantity through the media, about the available product and its value to the mass. This can be done through communicating in online social network. Social networking is the coming together of likeminded individuals in an online portal to share their thoughts to advance to better solutions of life. On increasing brand awareness, aids product or brand or service outreach to the targeted customer segment, and achieve related aims to the product or service promotion and or selling the technique encourages all this. So targeting the social networks by word of mouth, the users can convey the information through their sites to, many within a period of time and create a massive awareness for many if it is a targeted part of the customers to the product. The advertisement on the internet is the important aspect in the moment now because of globalization. Today all products are marketed worldwide with technology making a global village what has been a large globe. Take for instance the social media which has become an important part of advertising, it has two components (Bryce 34).The first can be traced through social channels like tweeter or a blog, where your voice gains credibility, in earning a following when you provide regular and useful information through them. The second one is that a word of mouth over the internet about your product through the social media

Paulo Freire and Revolutionary Education Essay Example for Free

Paulo Freire and Revolutionary Education Essay In reading Paulo Freire’s inspiring and idealistic book Pedagogy of the Oppressed, first published in 1970, the question arises is whether such a radically transformed educational system is even possible. According the person I interviewed, a professor with many years of teaching experience in many countries, the answer is not particularly optimistic. Paolo Freire’s radical and humanistic view of education is light year’s removed from what actually takes place in most classrooms around the world. At the lower levels, education often amounts to little more than rote memorization to prepare for standardized tests, with administrators mainly concerned that their ‘numbers’ look good. Higher education has devolved into career training for big business interests, and frankly has become a business itself. Virtually none of the creativity, humanization or liberation that Freire writes about so eloquently really exists in most educational systems around the world, which simply turn out more cogs for the machinery. There may be a few truly creative and humanistic teachers, although they usually end up frustrated, burned out and cynical because of the nature of the system itself. For Freire, the worst form of teaching is the banking concept of education, in which students are passive and alienated note takers of any information the teacher provides. This has been the normal type of education system in most of the world throughout history, mirroring the authoritarian and paternalistic socio-economic relationships in the world outside the classroom. In fact, the schools and universities are preparing students to take their place in the system without questioning it. Freire claims that teachers can either work â€Å"for the liberation of the people—their humanization—or for their domestication, their domination. † They can either create an education system in which all persons in the classroom are â€Å"simultaneously teachers and learners†, realizing that â€Å"knowledge emerges only through invention and reinvention, through the restless, impertinent, continuing, hopeful inquiry human beings pursue in the world†, or simply uphold the status quo (Freire 72). He also insists that â€Å"the teacher cannot think for her students, nor can she impose her thoughts on them† (Freire 77). Ruling elites merely want to use the education system as part of the apparatus of â€Å"domination and repression†, to maintain order, but real education should be revolutionary and deliberately set out to â€Å"transform† the world (Freire 79-80). Are there teachers who actually believe in this radical mission for education? Is it even possible within the present system? How long does it take for teachers who were once young and idealistic to become disillusioned? The following are excerpts from an interview with ‘Dr. W. ’a university professor who has taught in various countries around the world for twenty-two years: Question: Have you ever read Paulo Freire’s book Pedagogy of the Oppressed? Dr. W: Yes, parts of it. Over the years, I’d say I’ve become fairly familiar with his general theories. Question: Do you regard the educational systems you have seen as oppressive? Dr. W: I have experienced many educational systems around the world, including a number that I would regard as extremely oppressive. For example, I’ve taught in Asian and Middle Eastern countries where primary and secondary school teachers regularly slap, punch and beat students†¦hit them with sticks and so on. For the most part, those systems are based on rote memorization as Freire described, and the students are not even allowed to question the teacher: they are strictly passive. Mainly, the students are just being prepared for standardized tests, not to develop creativity or imagination, and this becomes very clear when they reach the university level. At that point, they have become used to treating teachers like little tin gods, although I suppose it prepares them for the kind of bureaucratic and managerial salaried positions most of them will be expected to fill in society. Question: Isn’t that also the case with the American education system? Isn’t it mostly geared toward jobs in the capitalist economy? Dr. W. : Absolutely. The American education system is also a class system, and this is already the case in primary and secondary schools. My first job was as a student teacher in a high school in New York. The kids from working class backgrounds were generally tracked into ‘general† classes† that were not preparing them for higher education, while those from the middle class were. I’ll never forget the first class I ever taught, with a group of sullen, nonresponsive working class kids, stuck in a basement classroom that did not even have windows, taught by people who didn’t much care whether they learned anything or not. These kids knew it, too. They were not dumb, although the system certainly treated them that way. They knew they were being prepared for jobs as mechanics and cashiers. And this was not an inner city school, though, where the American class and caste system reveals itself at its most brutal. Question: Caste system? Dr. W. : Yes, in the United States, we have a long history of education segregated by color, with the worst schools always being reserved for minority groups. Compare any inner city public school system today with those in the white suburbs, or with expensive private schools for the upper classes, and you will see the difference in about two seconds. For the poor and minority groups in the inner cities, the teachers and facilities are much worse than in the suburbs, as is the housing, health care, nutrition and so on. Conditions in these ghettoized schools and neighborhoods are not all that much better from those in developing countries†¦the types of places Freire was talking about in his books. In those countries, the oppression is very real indeed, and the students are being prepared for lives as peasants, workers or simply part of the marginalized economy and society, like kids in America’s inner city schools. Those institutions are programmed for failure. Question: But you never taught in inner city schools like those? I mean the types of schools that are like jails, with cops on duty, metal detectors and things like that? Dr. W. : No, my career has been mostly at the university level, and the students I’ve had were relatively privileged by the standards of this world—middle class or upper class. In the Middle East, I taught students from royalty and the aristocracy who had huge allowances every month, and in Asia I once taught students who arrived in limos with their own drivers. I wouldn’t say that they were exactly the oppressed masses Freire was describing. On the other hand, I taught at a university in the former Soviet Union were about 60% of the students were on scholarships and came from fairly modest backgrounds. A lot of people had also been hit hard by the collapse of the economy when the Soviet Union ended. We even had a former brain surgeon who ended up working as a janitor at the university, earning about $150 a month. The whole medical and public education system was so far gone that she could make more money that way. Question: So you basically see the education system as being unequal, designed to keep people in their place generation after generation? Dr. W. : Yes, that’s been mostly my experience. I think it’s designed to insure that the children of the owners and the ruling class will stay at the same level as their parents, while the children of the middle class will continue to manage and administer the system for them, and the children of workers will continue to be mostly worker bees, although a few might be allowed up into the middle class. Question: So in all your years of experience, you never experienced education as being liberating in the way Freire describes? Dr. W. : Absolutely never. The system is set up to do the opposite and it will usually weed out teachers who do not conform to its requirements, unless they are protected by tenure. Most teachers just go along and get along, never rocking the boat because they are relatively powerless themselves and just need the paycheck. Moreover, parents of middle class and upper class students do not want anyone to be liberated, but expect their children to conform to the system—to insure that the family maintains its class position. Question: So given this reality, is there any way you can imagine that a truly liberating education system might be established? Dr. W. (laughs): I think to do what Freire was talking about would require a revolution. Clearly, then, Dr. W. was a case of someone who had become cynical about the education system after long years of experience. He admitted that he had once been young and idealistic and might even have believed some of Freire’s ideas, but over the years he had found that there was really no meaningful way to put them into practice under the current system. In addition, he thought that most students simply went along with this system because that was what their parents expected, especially when they were paying private schools and universities to provide certain services. They were most definitely not interested in making students more humanistic, rebellious or questioning of authority, but only to prepare them for careers and to ‘get ahead’ in life. Only in rare cases in American history, such as the 1960s during the era of the Vietnam War, counterculture and civil rights movements did students actually come to question the dominant values of society on a mass scale. That has most certainly not been the case in recent decades, at least not in the United States, nor in most other countries that Dr. W. had experienced. He had come to regard education as a business, run by bureaucrats and entrepreneurs for a profit rather than to encourage critical thinking or humanistic values among the students. Only occasionally would rebels and nonconformists challenge this system, except in very unusual historical circumstances. WORKS CITED Freire, Paulo. Pedagogy on the Oppressed. NY: Continuum, 2000. Interview with ‘Dr. W. ’ by author, February 4, 2010.

Effects of Social and Environmental Reporting on Stakeholder

Effects of Social and Environmental Reporting on Stakeholder Social and environmental reporting would benefit from greater stakeholder inclusivity. REFLECTIVE THINKING The concept of corporate social responsibility (CSR) is very modern and now applies to more and more businesses. This topic piqued my interest because a lot of companies in my country have begun to adopt CSR and adopt social and environmental reporting. I am aware of the concept of corporate social responsibility, but I did not know its social and environmental dimensions. I mostly believed that corporate social responsibility is restricted mainly to charity. The more I read about it and discuss about it with other students, the more I realized its wider usefulness. Corporate Social Responsibility concerns actions that businesses do in order to solve problems involving the environment and society. In particular, companies in their business activities as well as in their contacts with other interested parties, bring together social and environmental concerns in a voluntary framework. A company to be qualified as socially responsible must take into account the problems related to the protection of the environment as well as to the development, rights and quality of life of its employees and the society within which it develops. With Corporate Social Responsibility, the business environment is voluntarily regulated, to ensure respect for the problems with the help of management systems regarding the impact on the environment, the support communities in the local context and the creation of a working environment which will ensure justice and security. Over the last five years, Corporate Social Responsibility plays an important role in both large enterprises and the European Commission, as well as in political and non-profit organizations. Several multinational or large companies try to prove that they have managed to integrate CSR in their strategy with great success. Two levels of implementation of Corporate Social Responsibility concern the companies. The first level, known as the initial stage of maturity concerns the big enterprises in Cyprus, where Corporate Social Responsibility is part of the activities of the department of public relations and particularly the field of charity and sponsorship. The second level, known as the maturity of the business, declares that Corporate Social Responsibility is an integral part of corporate policy and strategy. At this stage, there is a department or committee which is responsible for specific activities whose purpose is the achievement of strategic objectives as well as the annual Record of Social Report exclusively for Corporate Social Responsibility. In Cyprus, Corporate Social Responsibility is not at an advanced stage. This is because it may well be that Cyprus is a member of European Union, but the developments in the field of Corporate Social Responsibility do not show any significant progress. F or Cyprus, the environmental dimension of CSR is very important because it is very relevant to tourism, which is the heavy industry of Cyprus. For example, companies from Eastern European countries are more sensitized to Corporate Social Responsibility issues and there is indeed the desire to learn what Corporate Social Responsibility is, to see how they can adapt it to their philosophy, because they know that the global markets are asking for it. Nowadays, experts acknowledge that the Cypriot companies focus mainly on charity activities. The downside, however, is the fact that in Cyprus, there is no plan, no growth prospects and long term commitment for actions made. In addition, social responsibility is not limited to charitable giving, but it also covers the overall compliance with the international federal state and the local laws and legislative acts as well as with the ethical standards and procedures under which the company will operate. Great importance should be given to our awareness in order to function socially responsible, i.e. to approach the issue individually rather than corporately. Economic growth is directly related to the development of society and the environment. For example, if the sustainability of the environment is at risk, which is considered a business function, then this will directly affect the company and its financial results. The fact that CSR is an investment rather than a cost may be shown in the following way: Its a business practice that affects consumer attitudes, depending on their shopping choices. I believe that my involvement with this project helped me understand the importance of corporate social responsibility and how it can be applied to enterprises of my country. In particular, today the countries affected by the economic crisis and the developments that occur daily in the social and economic level, has created an environment of increased corporate responsibility. In this environment, companies seek to operate based on the developments occurring every day, while trying every way to reduce social risks. Based on the information available for liquidity in the economic and social level, firms must be able to understand, when they are able to avert a crisis (what happens when pop) and when to manage it successfully (this happens when the crisis is unpredictable). Corporate Social Responsibility is a strategic tool for managing the crisis. Today, most companies have social responsibilities. The directors think that a business to respond effectively and efficiently in social issues, corporate social policy must be integrated into corporate strategy. To assess how well the business operates in the fields of social responsibility, social auditing has been developed as a preliminary guide. The social audit consists of a series of systematic studies and the evaluation of social performance. It is interested in social influences on quality of life rather than in the economic quality of life. The social audit/reporting, leads to social performance. The benefits derived from a social audit are: It gives the information to assess the effectiveness of the programs on ecology and community development. The managers try to focus their attention on those activities where reports and evaluations are necessary. The existence of social audit seeks to promote concern for the achievement of social performance targets. It provides information that allows management to compare the effectiveness of different social programs. It gives the right to manage, provide information to external groups that rely on the company requirements for social performance (Cowton and Crisp 1998:120). Based on the results of this evaluation, the company can see where improvements are needed and what methods can be applied. I hope that this may be the issue of a future work. INTRODUCTION The field of corporate social responsibility (CSR) has expanded significantly over the last decade both at the international and European level. More and more companies engage in serious efforts to define and integrate CSR into all aspects of their business. These efforts are supported by a growing number of evidence that proves that CSR has a positive impact on business economic performance. New voluntary standards and measurement tools of service are multiplied in number in parallel with the ongoing controversy about whether and how to standardize legal requirements for CSR from the business side. The interested parties now require from the company to apologize for its performance throughout the supply chain and for a set of issues of social responsibility. All the above take place in view of a complex global economy, where there are many social, economic and environmental injustices. In the past, the value of a company was only based on its financial performance. The interested pa rties now begin to understand better how the way the operational behavior affects the social, political and natural environment. The consequence of this is a growing pressure from investors, consumers and employees to the businesses, to include social and ecological criteria when taking decisions. CSR involves two basic ideas, the responsibility for reporting (accountability and transparency). Conversely, different groups of stakeholders require from businesses to operate successfully in non-financial sectors, which include human rights, business ethics, environmental practices, corporate contributions, contribution to local community development, corporate governance and labor and discrimination issues (Edgley et al.2009) The social and environmental performance is considered now as most consistent with economic efficiency. rights at the international level, companies need to apologize for their actions and their impact. In addition, companies are expected to disclose and communicate their policies and practices, which affect employees, communities and the environment. In the global economy, the companies that meet the requirements of the participants, namely the stakeholders are more likely to achieve long-term financial performance. CSR may be involved in every aspect of business activity. A company is considered a good corporate citizen when it demonstrates a sense of commitment to various stakeholders through socially responsible practices and transparent operations. DEFINITIONS OF CORPORATE SOCIAL RESPONSIBILITY At the international level, many practitioners in CSR seek to define the CSR concept. One of the most important of them is the World Business Council for Sustainable Development (WBCSD), a coalition of 175 businesses, which share a common commitment to sustainable development through three pillars: economic growth, ecological balance and social progress. CSR is defined as the continued commitment by the company to behave ethically and contribute to economic development, whilst improving the quality of life of employees and their families, local community and society at a general level (United Nations 2002). In addition, global non-profit organizations have been developed to promote the concept of corporate social responsibility by offering to their members (companies) information, tools, training, consulting services for the integration of CSR in their business operations and strategy. A significant institution is the Business for Social Responsibility, according to which CSR seems to be the realization of commercial success in ways that honor ethical values and respect people, communities and the natural environment. Through CSR, society address the legal, ethical, commercial and other expectations of the business and take decisions that fairly balance the interests of the interested parties. CSR answers why, when and how the company manages the social, environmental and economic objectives, performance and results, and the relationship among them. In addition, CSR Wire reports that CSR aligns social values with business activities (Kuratko and Morris 2002). It focuses on social, environmental and financial performance, the so-called triple basic principle. The aim is to make business success while having a positive impact on society. Likewise, CSR Europe in an effort to strengthen CSR in companies to achieve profitability, sustainability and human development, points out that CSR concerns the way in which the firm improves its social and environmental impact, so it adds value both for shareholders and for the interested parties. The European Commission in its Green Paper in July 2001 (European Commission 2003) in an attempt to open a public debate and promote a European framework for CSR, describes it as  «a concept whereby companies integrate, on a voluntary basis, in their activities and contacts with interested parties, social values and environmental worries ». The Commission links CSR with the new strategic goal that was set in Lisbon for the current decade: â€Å"to become the most competitive and dynamic knowledge-based economy in the world capable of sustainable economic growth with more and better jobs and greater social cohesion†. (European Commission 2003). From its part, the Economic and Social Committee (EESC), supports the European Commission. According to EESC, corporate social responsibility is a complex group of issues that must be addressed in different ways and at depth. The cultural specificities and the legal systems have a direct impact on its implementation. There are differ ences between geographic levels of action (local, national, European, global), among developing and industrialized countries, including large multinational companies, SMEs and small firms as well as among sectors. In addition, apart from the classic hierarchical structure within the company, there are new forms of structure and organization of work such as Listen Read phonetically Dictionary View detailed dictionary Listen Read phonetically Dictionary View detailed dictionary part-time, telecommuting or online businesses. According to EESC, socially responsible action means that companies implement conscientiously the social rules and make efforts to build a spirit of cooperation. The voluntary decision by a company for taking action on CSR (whether this has to do with the adoption of a code of conduct or map or trademark) includes preparedness and commitment (European Commission 2004).   In conclusion, it is noticed that the concept of corporate social responsibility is associated with other considerations and concepts, a fact that facilitates its clarification. Such concepts are the approach of participants stakeholders, business ethics, company culture, corporate governance and the status of corporate citizenship. As a new concept in the business reality, it has not yet acquired a specific, well-established definition. In this paper, corporate social responsibility is defined as the permanent, ethical obligation of companies to combine their contribution to economic growth with the responsible use of environmental and social resources (quality of employees life, respect for human rights, participation in the development of the local community where they operate, protection of the natural environment, structure of consistent and responsible relationships with suppliers and the wider social contribution). Generally, CSR is the voluntary integration of social and environmental values in business activities within the framework of transparency and reporting required by society for companies in the modern world. DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITY Initially, the concept of corporate social responsibility has its internal and external dimensions. The first relates to intra business environment and includes socially and environmentally responsible practices, the combination of which aims at improved competitiveness. Socially responsible practices include: investment in human capital following policies of responsible recruitment,   equal pay and stock options to employees, as well as a more diverse workforce to combat discrimination. Their goal is to ensure employability and work, reduce unemployment and combat social exclusion. The health and safety of workers with voluntary control systems and certification schemes of management systems. Having as criteria   health and safety, general procurement systems were created, based on uniform requirements regarding training and management systems, implemented by the contractors in the health and safety issues at work. For example, the procurement system of the Danish Social Security provides guidelines that determine the prerequisites for bidding tenders for cleaning companies. In addition, these criteria are included in the existing certification and labelling for products and equipment such as the Swedish system TCO Labeling Scheme, which is a voluntary label for the security of office equipment. †¢ The management of change in the operational environment, which now encourages the involvement of all stakeholders by providing information and consultation. The restructuring in a socially responsible manner means that the interests and concerns of all those affected by the changes and decisions are taken into consideration. At European level, this phenomenon that usually appears as a reduction in personnel or closure of a factory, is evident in many industries, including the industries of steel, coal and shipbuilding. Through CSR companies are responsible for ensuring the employability of their staff (Crane and Matten 2005:167). The environmentally responsible practices are included in practices and policies that seek to reduce resource consumption or pollutant emissions and waste aiming at reducing the environmental impact. In this area, the environmental investments are recognized as double profit opportunities for both the company and the environment. Examples include the Integrated Product Policy, an approach that allows the government to work with companies and take into account the impact of products at all stages of their life cycle (introduction, growth, maturity, decline) and urges business and other stakeholders to discuss in order to find an approach with the best cost benefit analysis, having the effect of creating a strong framework for corporate social responsibility. In addition, EMAS ISO19000, a community management and control plan of the environment, which encourages companies to voluntarily set up management and control systems that promote continuous improvements in environmental perfor mance. The environmental statement is made public, and it is validated by accredited environmental organizations that verify it. Regarding the second dimension (external), the corporate social responsibility of a business extends beyond the company to the local community. A wide range of stakeholders is involved i.e. shareholders, business partners (suppliers, customers, consumers, contractors), public authorities and NGOs, representing local communities or dealing with the environment (European Multistakeholder Forum 2004). CSR is the integration of businesses in their local environment. The way they contribute to it is through job offers, salaries and social benefits. They are involved in community problems, support charity events, sponsor cultural and sporting events. In addition, the existence of interaction with the local environment leads them to a greater awareness of the environmental protection, since a cleaner environment can facilitate the process, or attract more labour force. Through close collaboration with business partners, enterprises can reduce perplexity and costs while increasing quality. The creation of such relationships leads in the long term to a fair price, conditions and expectations, as well as to quality, reliable delivery or execution. CSR appears in business activities at the area where the business is located. It focuses on the CSR of its suppliers or the dissemination of CSR in small or new innovative companies locally (through venture capital). Finally, as part of CSR, the companies must offer products and services that consumers need in an efficient, ethical and environmentally friendly way. The lasting relationships with customers lead to more profitable enterprises. An important example of CSR is the concept of planning for all, even for consumers with disabilities. The external dimension of CSR is shown in the co-operation of the business with non-governmental organizations, trade unions and public authorities on matters of vital i mportance, such as respect for human and labor rights in international and global supply chains (Holme and Watts 2000). On the one hand, there are national, community, international laws and binding rules, which provide minimum standards for all. On the other hand, there are voluntary codes of conduct, which are voluntary initiatives to complement and promote international labor standards for those who adopt them, as it happens in the various productive sectors (textile, apparel trade). The effectiveness of the latter depends on the proper implementation and verification, and it should be based on ILO conventions (Declaration on Fundamental Principles and Rights at Work) and OECD (Guidelines for Multinational Enterprises) (European Commission 2004). The verification should be carried out based on defined standards that apply to organizations and individuals that carry the social control. TOOLS OF CORPORATE SOCIAL RESPONSIBILITY The growing interest of governments, society and the business world in the concept of CSR has led to a significant increase in the number of management tools, measurement, communication and rewards regarding the performance of corporate social responsibility. These institutions of CSR range from general guidelines and codes of conduct that set ambitious CSR principles, to complex   management systems, control and communication tools or examination methodologies (filtration screening) of investments. All these play a key role in providing guidance for sustainable operation, for proper quality management of the processes, systems and practices aiming at sustainable development. SOCIALLY RESPONSIBLE MANAGEMENT It includes codes of conduct, management standards and reporting, which help the companies to integrate CSR principles in their strategy and business operations by offering principles, sets of procedures, implementation steps, indicators and methods of measurement, evaluation and reporting. The codes of conduct are innovative and important tools for the promotion of fundamental human, labor and environmental rights, as well as for practices against corruption, particularly in countries where governments fail to reinforce such standards (Holme and Watts 2000). They are an official statement of the principles and business practices of a company. They express statements of minimum standards and a promise of the company to maintain them and demand from contractors, subcontractors, suppliers and recipients to apply them as well. Some examples are (Crane and Matten 2005:166): Intergovernmental Authorities ILO Tripartite declaration of principles concerning multinational enterprises and social policy. ILO Declaration on fundamental principles and rights at work. OECD Guidelines for multinational enterprises (MNEs). United Nations Draft guidelines for companies. Multilateral Codes of Conduct Ethical Trading Initiative. Voluntary Principles on Security and Human Rights for the extractive sector. Model Codes of Conduct designed by NGOs, trade unions and other organizations Amnesty International Amnesty International human rights principles for companies. United Nations UN global compact. The management standards are a set of frameworks, processes and practices for quality, environment, health and safety as well as the workplace itself (Denison 1990). They are internal tools for businesses and organizations to facilitate the integration of CSR into their activities on a daily basis. There are standards that focus on procedures and standards relating to performance measurement and reporting. Especially the management systems provide models and standards for the way of managing a process or an activity. Typically, large companies adopt them. The above tools improve the strategic management and reliability of the company. Examples of management models (Crane and Matten 2005:170): Standards for the workplace Social Accountability (SA 8000) (on working conditions) ILO-OSH 2001-IOC ILO Guidelines on occupational safety and health management OHSAS 18001 (health in the workplace and safety) Quality Management Standards ISO 9000 (International Organization of Standardization) EFQM (European Foundation for Quality Management) a model for achieving operational excellence. AA (AccountAbility) 1000. ISO CR MSS (management systems standards for corporate responsibility ISO). Environmental Management Standards EMAS (Eco-management and audit scheme) a voluntary program initiated by the European Commission. ISO 14000. The reports are documents, which announce the results of assessing the social impact of a CSR policy. The demand for greater transparency and social reporting from the business side has led to a recent increase of the interest in sustainability reporting, covering   economic, social and ecological aspects. These reports exist since 1970s as a supplement of the annual report (Callaghan and Elkins 1981). Nowadays, with the recognition of the importance of the triple bottom line for sustainable development, social, ethical and environmental issues were added to the reports. Unlike financial reports, sustainability reports include a set of qualitative information, which is difficult to measure, especially in social indicators, which are still at an experimental stage. Regarding the concept of triple bottom line†, it should be emphasized that it is the idea according to which â€Å"the overall performance of a company is measured based on its combined contribution to economic pro sperity, environmental quality and social capital† (Crane and Matten 2005:169). The European Commission (2004) itself has given special attention in this matter. In its notification on Communication on the EU strategy for Sustainable Development - COM (2001) 264† it called publicly traded companies with at least 500 employees to introduce the triple bottom line in their annual statements so that shareholders can measure and evaluate its performance against economic, and social and ecological criteria. Some characteristic examples of initiatives in this area are: Global Reporting Initiative (GRI) with the Guidelines for Reporting (2002), which included reference files, content of reports and indicators for performance. AA1000s AccountAbility Model of results validation (assurance) by the Institute of Social and Ethical Accountability (European Commission 2004). SOCIALLY RESPONSIBLE CONSUMPTION In the context of socially responsible consumption social and environmental signals are used. These terms describe tools based on the market, aimed primarily at consumers and showing that the production of specific product and commercial transactions and procedures that are followed, have respected a given set of criteria and standards. However, consumers today are interested in issues of ensuring the environment, health and safety at work and respect for human rights, particularly on child and forced labor. Overall, these signs are a way to convert concern into positive action and direction of consumer behavior to social and environmental domains. In the modern, globalized economy, the terms fair trade and ethical trade are dominant. The first concept refers to fair procedures, aim at supporting marginalized producers in rural industries and handicrafts, in developing countries (Phatak 1997). These objectives, which are developmental, are achieved through better access to the market , ensuring fair prices in the negotiations and stability in the revenue, by providing direct payments or prepayment. The second concept refers to activities by companies aiming at highlighting their moral, social and environmental responsibilities and promoting human rights and decent working conditions in global supply chains and production of products. Some examples are the following (Crane and Matten 2005:170): Organizations FLO International (Fair-Trade Labeling Organizations) world-class organization that sets standards and certification of fair trade. IFAT (International Federation for Alternative Trade) a network of institutions, which aims to provide opportunities, information and technical support and better access to markets. EFTA (European Fair Trade Association) an association of importers aiming at achieving the most fair trade effective imports, promote cooperation and information, awakening of public opinion and decision-makers. Social Signals Belgium Social Label Legal Framework of the Belgian government in 2001 that gave the right to companies to acquire a sign which is used in products produced in a production chain that is compatible with the rules of conduct of the International Labour Organisation. Rugmark Label it concerns the production of carpets in India and aims to eliminate child labor. The participants agree to ban child labor and to allow non-communicated controls at their factories. Flower Label Program aims at ensuring fair labor and environmental conditions in the industry of flower trade, such as respect for the principles of the ILO and the non-use of toxic pesticides and chemicals. Environmental Signals EU ECO LABEL a voluntary programme that started in 1992 to encourage the production and consumption of green products in Europe. It is used in products with reduced environmental impact, in compliance with established standards. These ecological standards are determined by a committee (EU ECO-LABELING BOARD) and take into account all phases of the life of a product from the production up to its use and its dismissal. FOREST STEWARDSHIP COUNCIL the international non-profit organization has launched a global program, which covers forest products and provides a credible guarantee that the product comes from a forest, whose management is assessed and certified in accordance with the agreed social, economic and environmental standards. PAN EUROPEAN FORESTRY CERTIFICATION a voluntary private sector initiative which aims to promote sustainable forest management at the local and national level. SOCIALLY RESPONSIBLE INVESTING Through socially responsible investment (socially responsible investment SRI) a variety of approaches, products and tools offered to the social responsibility investors is shown. The socially responsible investment has become very popular in ordinary investors, because it combines   financial objectives with their concerns regarding moral, social and environmental issues. This way, it represents a powerful means to change business behaviour, by translating values into positive action and promotion of social and environmental procedures and practices (Holme and Watts 2000). The investment for social purposes supports a specific purpose or activity and their funding through investments. Unlike donations, investors for social purposes are interested in the return of the initial investment, either through reward (for loans) or through shares. In this kind of investment individual investors can be involved. These investors can be either individual investors who are interested in private capital investments or institutional investors for investments within a context which is shaped by institutions and organizations such as pension funds, banks, insurance and asset management companies. There are the following ways for institutional investors to follow their social and ecological values: Through filtering (screening) which concerns the inclusion or exclusion of shares in investment portfolios based on ethical, social or ecological criteria. This can be achieved either by excluding companies involved, for example, in the production of nuclear weapons, or by selecting companies based on the evaluation of their social and environmental performance. Through activism or the involvement of shareholders, where in this case, the investors by using their shareholder identity support their social and environmental concerns and seek ways to influence the behavior of the enterprise through consultation with the management of the compan